BEYOND MY CHAIR

When the opportunity came to become a Brand Specialist for Milbon, I immediately thought ... YES... I’d love to take a new positiion, but wait... What exactly is a Brand Specialist?? What will I be doing? I knew that I loved the product line and that I introduced Milbon treatments to my clients with a color service to maintain the health of their hair, but I was in for a major treat once I was hired and headed to NYC to the US headquarters to learn all about what my new position would entail. A bonus was learning all about the history of Milbon's innovative technology that has allowed them to be the #1 beauty company in the Japanese market for almost 60 years, even larger than L’oreal. WOW!

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A Brand Specialist is someone who becomes an expert on a specific companies products, services, or both. I’m actually helping define the way potential and current customers feel about a specific brand. After spending 2 years as a brand specialist for a single brand I realized that I have applied some of the same principles to build my personal brand to promote the services that I offer as a stylist that in turn increased my clientele by about 50% in a years time. My goal is to help beauty professionals build their individual brands,  

Every once in a while I get to work with some pretty amazing people. We come together and everyone contributes their piece of creativity with the same end goal in mind and that's to kick out some amazing images. The great thing about photo shoots is that its a collaborative effort and each one of us is trusting the rest of the team to do their part. The end result is amazing images that will last a lifetime. Often times people may not realize what goes on behind the scenes to get the shot...the planning, the long hours, the setting up, the breaking down, but in the end its all about the images.